Calendar

Week One – February 23 – March 1

• ·      Watch Film (2/27/12)
• ·      Develop marketing strategy

Week Two – March 1 – 7

• ·      Create Google Docs file for all marketing materials

o   Group contact information

o   Film information

o   Specific details for marketing plan

• ·      Contact Filmmaker

o   Offer a budget?

o   Any particular angle they prefer to approach from?

o   Interview, quotes, etc.

o   Permission to create original artwork?

Week Three – March 7 – 14

• ·     Create Twitter
• ·      Create Tumblr

Week Four – March 14 – 21

• ·      Meeting on March 20^th

o   Emailed Nate

-Re SxSW

-Marketing tools

o   Came up with tweets

o   Contact Anthony Scalco

-New York Knights Radio Show

Week Five – March 21 – 28

• ·      Meeting on March 21^st

o   Email Aida regarding SxSW postcard

o   Begin to develop flyer concept

• ·      Create Facebook event
• ·      Meeting on March 22^nd

o   Research printers

o   Repurpose postcards

• ·      Interview people on first love/first heartbreak
• ·      Meeting on March 26^th

o   Order frogs

Week Six – March 28 – April 4

• ·      Meeting on April 3^rd

o   Final touch ups on flyers

o   Create Final Report Template

o   Draft radio spot for New York Knights Radio

o   Design “tags” for rubber frogs

• ·      Print flyers and other marketing tools
• ·      Distribute guerilla marketing goods to local businesses/locations

Week Seven – April 4 – 11

• ·      Distribute guerilla marketing goods to local businesses/locations

Week Eight – April 11 – 22

• ·Meeting on April 12^th
• Assemble frogs
•  Discuss plan for festival
• ·      Attend Festival 4/13, 4/14, 4/17, 4/18
• Hand out guerilla marketing goods