Project Introduction

This report concerns a project undertaken by volunteers working with the Film Festival Marketing Project for the Florida Film Festival.

Each team was assigned a film that would screen at the Florida Film Festival. Working with the Festival staff, and the various filmmakers, the volunteers were responsible for the guerrilla marketing of the films.

Our team included Tyler Flores, Marcos Ortega, and Lauren Rauch. We were assigned a narrative film entitled See Girl Run. The filmmaker was Nate Meyer and the actors were Robin Tunney, Adam Scott, and Jeremy Strong.

The following is a report on what we attempted, what we accomplished and, most importantly, what we learned.